Oscillate is a brand startup for a kid’s dance company based in Brooklyn, New York. The studio teaches dances from across the world, with this in mind I used a warm, yet bright colour palette to give an encouraging energy that would help children and young adults feel welcome.

I traced a topographic map for the graphics elements to link back to the diverse dances taught at the studio and played around with a simple ‘O’ to mimic the flowing movement of a dancer.