Oculus was my rebrand of the high-street opticians Vision Express. My goal was to refresh the brand, update it’s tone of voice, and aim it towards a trendier, more fashion focused demographic. The concept I came up with was “See Beyond The Ordinary” which hints at eyewear being more than just a medical necessity, and more of an accessory.

I used fun, un-serious photography and created a simple and uncomplicated primary logo to push the ‘beyond the ordinary’ tone.