FIXFor this project I drew from the idea that chocolate is considered by most a ‘naughty treat’. After coming up with the concept, “Sweet Relief”, the name ‘Fix’ is supposed to resonate with that quick fix that a` sweet treat can give you, whilst also playing on the idea of fixing the environment as this is a vegan, cruelty-free chocolate.
I wanted there to be a playful, informal tone of voice running through this brand. Targeting a young, environmentally conscious crowd. To achieve this is created the logo and all illustrations myself, ensuring a rustic, natural feel.
